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From cutouts and flat lays, to how-to videos. good product artwork plays a crucial role in the success of an e-commerce business. Creative Boost can help you engage your customers with high quality, informative and aesthetic product artwork to boost the customer experience and increase sales.
Product photos are often the first thing potential customers see. High-quality and visually appealing images create a positive first impression, capturing the attention of shoppers and encouraging them to explore further.
Clear, detailed, and attractive product photos can significantly impact conversion rates. When customers can see the product from various angles and get a sense of its features, they are more likely to make informed purchasing decisions.
Quality product photos boost trust with customers. When shoppers can see the product in detail, they have a better understanding of what to expect. This transparency enhances credibility and reduces the likelihood of disappointment upon receiving the product.
Artwork can be photographic, digital or even video, providing a visual representation of the product that goes beyond written descriptions. Customers can better understand the size, colour, texture, and other important details, leading to more accurate expectations and satisfaction with the purchase.
Watch this simple video for bookembossers.com distilling what the product is and how to use it. Part of a series we created for the entire product range.
Unique and professionally taken product photos help differentiate a brand from competitors. Consistent and distinctive imagery contributes to brand identity, making it easier for customers to recognise and remember a particular brand.
High-quality images are more likely to be shared on social media platforms. Social sharing can increase brand visibility, attract new customers, and create a positive buzz around the products.
Clear and accurate product photos help manage customer expectations. When customers receive a product that closely matches what they saw online, there's less likelihood of dissatisfaction and fewer returns due to misunderstandings about the product's appearance.
Search engines often prioritise visual content. Well-optimised product images with appropriate alt text and metadata can contribute to better search engine rankings, making it easier for potential customers to discover the products online.
Need help with your product photos or videos? Contact Us today for a quote.
Grant Wilson,
Manager, City Company Seals
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Based in London, we've been helping small businesses owners throughout Europe grow since 2014. Our mission is to help you build a stronger online presence and brand identity. We pride ourselves on our customer service. Contact us today to find out how we can help.
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